Wired Store 2007

For the 3rd year in a row, TK New York produced Wired Magazine’s pop up store in Manhattan’s SoHo neighborhood. The retail store remained open to the public from November 15- December 30, just in time for the holiday shopping rush. The Wired Store is an interactive seasonal store that features the latest gadgets shown in Wired Magazine throughout the year. This year the store had over 105 advertisers among the likes of Canon, Intel, Epson, Samsung, and Pioneer. Some of the hottest gadgets at the Wired Store that customers could not wait to play with were Red Octane’s Guitar Hero III and MTV’s Rock Band Video games that brought repeat visitors and always had a line of eager players. TK New York worked directly with Wired Magazine and handled all pre- production aspects of the store as well as the daily organization of managing the store. TK New York assisted with the weekly parties and events as well to make sure they were all a huge success.