SoCo Legendary Nights

Blender and Maxim magazines paired up with Southern Comfort to present a Mardi Gras concert event at the Live Nation owned Blender Theatre. They called upon TK New York to transform the no-frill décor at the multi-level theater into Southern Comfort’s Bourbon Street. Upstairs the live show featuring The Pierces, The Honorary Title and DJ Nick Catchdubs kept people dancing all night. Downstairs everyone enjoyed New Orleans food specialties, complementary Southern Comfort beverages and even had the opportunity to live stream their own Southern Comfort commercial directly to the SoCo website. TK New York was able to conceptualize, unify and manage the all the various elements to create a rockin’ Mardi Gras in the middle of New York city.