MAXIM: The Party – Super Bowl 2009

In its fourth year, TK New York and Maxim Magazine join together to produce the most renowned Super Bowl event, Maxim: The Party. This year the event was located in Tampa’s most historic neighborhood, Ybor City. TK New York transformed the venue, The Ritz Ybor, from an old school Rock & Roll venue into a 1940’s Cuban paradise.

TK New York integrated multiple sponsor activations into the event while still keeping a party vibe. DJs AM and Vice spun as more than 1750 guests danced the night away. Guests were invited to indulge in hand rolled Cuban cigars, a photo booth that projected the images onto two 16 foot screens and a 40 flat panel television tunnel. Celebrities such as Stacy Kiebler, Brody Jenner, Cuba Gooding Jr, Lindsay Lohan, the Backstreet Boys , as well as Joel and Benji Madden enjoyed the vibe in the two facing VIP table sections. As Joel Madden took over the turntables at 2:00AM, the party continued into the morning. As 2007 proved financially crippling with most companies cancelling their Super Bowl parties, TK New York and Maxim Magazine pulled off “the best party of the weekend” on a modest budget.