Maxim Heroes Super Bowl Tailgate

The first MAXIM Super Bowl Tailgate event was held in Indianapolis, IN just a footballs toss from Lucas Oil Stadium. TK New York produced an exhilarating tailgate that integrated traditional pre-game activities with lavish appeal.

Guests were able to enjoy bite sized hors d’oeuvres, celebrity DJ appearances, airbrush tattoos of their favorite team, and tailgate games such as a football throwing contest.

A musical performance by Video Star had the entire crowd dancing to some all time favorites. DJ Vice spun tracks and keep the beat in sync to a special performance by the Butler University Cheerleading Squad. Last but not least, Jermaine Dupri finished with a performance guests were sure to not forget.

Sponsor activations by Coke Zero, Blackhawk, and Diageo kept partygoers busy. Guests participated in the Coke Zero football throw challenge, took pictures at the Blackhawk vignette, and stuffed Diageo gift bags to send soldiers overseas.

Celebrities such as Tony Siragusa, Andrew Hawkins, Warrick Dunn, Stephen Baldwin, and Caroline Manzo were spotted at the MAXIM Tailgate Salute to Heroes before heading off to the big game.