Hpnotiq Liqueur’s Sparkle Louder Product Launch


Collaborating with Command PR on our first ever photoshoot, TKNY brought the sparkle to the Hpnotiq liquor campaign set. Working at Manhattan’s sexiest club, Provacteur, TKNY built the campaign environment over multiple shoots for the Sparkle and Sparkle Louder promotions. Brand spokesmodel Adrienne Bailon and her signature Hpnotiq cocktail engaged the entertainment press, while TK New York put them both in the limelight by using lights, diamonds, and unique candle displays as the perfect background set.

[ Photos 003 and 006 @Michael Simon/Startrak Photo. Photos 007 @Evan Agostini/Invision/AP. ]