ESPN: The Body Launch Party

October 2009 marked the 1st annual publication of ESPN: THE BODY. Transforming the London Hotel Hollywood pool deck into a sexy tribute to this new edition, ESPN was joined by celebrity athletes the likes of Chuck Lidell, Danny Musico, Natalie Coughlin and Ryan Rowland-Smith as well as celebrities such as Jenn Brown, Chris Evans, Alyssa Milano and Ty Burrell. Partnering with ELI Marketing, TK New York assisted the ESPN Magazine marketing team with sponsorship execution for the launch of THE BODY. Sponsors included MetRx, New Amsterdam Gin, SmartWater, CibaVision and Under Armour. In addition to creatively developing and executing sponsor integration throughout the event, TKNY managed the printing process of all print elements.