Dodge Extreme Hoops

As part of NBA All-Star weekend, TK New York worked with Maxim to create specialized activities to be featured at the Extreme Hoops event presented by the All-New Dodge Avenger. In the contest to win $1 million, TK New York worked with Travis Bass and Eli Marketing to build a 20’ tall, 8’ square clear box filled with basketballs. For three days, attendees could venture a guess as to how many basketballs were inside the box. At the end of 3 days the 10 closest guessers were asked to participate in a trivia contest – the winner of which was given the opportunity to make the $1 million dollar basketball shot.