Achilles Track Club:Hope & Possibility 5K

In August 2006, the Achilles Track Club presented their 4th annual 5-mile run that celebrated the human spirit in us all.  More than 3000 athletes ran, walked, or wheeled the course through Central Park embodying the event’s name ’Hope and Possibility’. At the race’s post event ceremonies emceed by local DJ Mark Farrell from CD 101.9, participants were entertained by a performance by the U.S.O. before the awards ceremony honoring the runners of the day. Participants were also treated to the opportunity to learn more about the cause and the runners through the many disability awareness activities.

Achilles is a non-for-profit organization headquartered in NYC with members in 126 cities in the USA and 63 countries. To strengthen the event, TK New York enlisted street teams to blanket parts of the city with brochures promoting the event. Our company assisted these teams in contracting surrounding businesses to advertise the race with brochures. TK New York also created a grassroots effort to encourage retail partners, corporations and local organizations to serve as distribution locations and form teams of participants to support the event.