Experiential Marketing

Wired Magazine Annex

Following the success of the Wired Pop-up store in NYC, TK New York took the program on the road to California for the tech magazine.

SAAB Film Festival

TK New York traveled with Saab to 3 national film festivals to showcase the brand in on-site interactive activities.

Wired Store 2006

Remaining in the same location but reconfiguring the entire program, TK New York partnered with the Wired Store for its 2nd Annual holiday pop-up store.

Wired Store 2005

Wired Magazine asked TK New York to develop and execute creative ideas integrating over 48 advertisers into a month long hands-on “experience store” in NYC's Soho.